Control how you’re seen. Control who you attract.
Control The Room
A 6-month coaching programme designed to help your business reflect the level of expert you already are by sharpening your positioning, messaging and content so the right clients understand your value, trust your expertise and feel ready to choose you.
You know you're capable of charging more and working with higher-level clients, but your business isn't consistently attracting them yet
You attract dream clients occasionally, you just haven't figured out how to make that your normal
You're accepting clients you know aren't the right fit because you're worried about when the next enquiry will come
You're showing up consistently, but every post feels like a guess because you don't know if it's bringing in the right people
You're getting enquiries but it's hardly ever the send the payment link and pay within 10 minutes type, the ones you're attracting require you to chase or do multiple follow ups
Let Me Guess, I Nailed It...
No longer wondering whether an enquiry will convert because the people reaching out already understand your value and see you as the investment they need to make now, instead of "maybe later" or "it's not within budget"
Feeling confident every time you hit publish because you know exactly what to say to attract the people you actually want to work with.
Raising your prices without worrying your enquiries will disappear because you're attracting buyers who value your expertise, not just your price.
This Can Become Your New Reality...
Knowing your business is attracting buyers who are already sold on your expertise instead of constantly wondering whether your messaging is working.
Enquiries no longer feeling like a game of chance because you have a consistent flow of buyers reaching out every month
Feeling excited every time a new enquiry comes in because you already know they're likely to value your expertise and be the kind of client you genuinely want to work with.
My Client's Realities After Making These Shifts
It's Time To Build The Kind Of Business Buyers Feel Confident Investing In...
Look, I'm just gonna be honest with you.
If posting 3x a day, doing more lead generation, sending more DMs and chasing more visibility was the thing standing between you and your next level, you would've already been there by now.
You've invested in coaches, tried different strategies, watched the trainings, followed the advice and still buyers are taking weeks to decide or telling you they'll "come back next month"
But this is the harsh truth, you needed to hear 6 months ago, buyers don't invest because you posted more. They invest because they feel confident enough to make a decision.
And if your messaging isn't giving them enough reasons to trust you, understand your value and see why you're the obvious choice, more strategies isn't going to fix that.
That's exactly what we're here to change.
Phase 1 - REVEAL
Together, we'll uncover the business you're building, the buyers you want to attract, the reputation you want to become known for, and the long-term vision every strategic decision should support. We'll also identify the biggest perception gaps, buyer frustrations, and hidden blind spots preventing you from becoming the obvious choice.
Phase 3 - INFLUENCE
This is where we bridge the gap between your expertise and your buyers' decisions. Together, we'll uncover how your audience thinks, what they need to believe before investing, and the messaging that builds trust, removes hesitation, and makes your value impossible to ignore. By the end of this phase, you'll know exactly how to communicate in a way that attracts already-sold buyers instead of convincing the wrong ones.
Phase 5 - REFINE
This is where we strengthen what's already working and evolve what isn't. As your business grows, we'll continue refining your positioning, messaging, content, and buyer experience using real feedback and buyer behaviour. This ensures your strategy grows with your business, so you're continually attracting better opportunities, commanding higher value, and staying ahead as your market evolves.
So Here's How We Make That Your Reality...
The Obvious Choice Method
Phase 2 - POSITION
This is where we define what makes your business impossible to overlook. Together, we'll create your signature positioning, clarify your unique value, and build a brand buyers immediately understand, trust, and remember. By the end of this phase, you'll know exactly what you stand for, who you're for, and why someone should choose you over every other option
Phase 4 - ACTIVATE
This is where your strategy comes to life. Together, we'll turn everything we've built into content, messaging, offers, and brand assets that consistently reinforce your authority and attract the right buyers. Every piece of communication will have a clear purpose, making your business easier to trust, easier to remember, and easier to buy from.
Control the Room
A 6-month coaching programme designed to help your business reflect the level of expert you already are by sharpening your positioning, messaging and content so the right clients understand your value, trust your expertise and feel ready to choose you.
What's Included
1:1 Perception Audit (60 Minutes) - A deep-dive strategy session where we identify the hidden gaps within your brand so we can build a clear strategic direction for your next level of growth
Monthly Strategy Calls - Every month we'll meet for a focused strategy session to refine your positioning, messaging and content, work through challenges, and ensure you're continually moving towards attracting the buyers and business you actually want.
Content & Messaging Direction - As opportunities arise, I'll proactively send you content ideas, messaging angles to help you consistently attract and convert the right buyers.
Messaging & Content Audits - Send over your content, website copy, offers or messaging and I'll provide detailed feedback on what's building buyer confidence, what's creating hesitation, and what to refine so your business attracts higher-quality buyers who are ready to invest.
Direct Access to Shaneé - Monday to Friday support where I'll proactively help refine your messaging, spot blind spots, answer questions and keep you moving in the right direction between our sessions.
Jada
"I knew I wanted to charge premium prices and build a steadier income, but in my head that felt like something I'd reach years from now. Shaneé gave me the push I needed. It was nice having someone who genuinely believed in me, challenged me, and helped me create real action plans that actually moved me forward. I've now raised my prices, become a more confident business owner, hitting consistent four figure months and achieving a $9k month"
"I converted 2 clients at $4,500 and they were ready to go. No back and forth, they just paid on the call. The calls felt effortless and content creation has been so much easier. I definitely feel way more confident now. The messaging blueprint/action plan gave me so much more direction. Now creating content feels easy because I know exactly what to say"
Jonita
Laki
"Before working with Shaneé, our business had no clear direction and we were attracting price-sensistive clients. She helped us build a solid foundation and gave us the clarity we needed to level up the business. Since then the change has been massive, we’re now booking higher-quality clients, and the business has grown to around $45,000 a month with plans to reach $67,000 a month as we expand"
Client Case Study
Before working together, Abigail had already invested over $24,000 into mentorship, but still found herself:
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Attracting clients who weren't the right fit.
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Struggling to communicate why she was different.
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Feeling like she had to over-explain her value.
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Relying on long sales calls to help buyers "get it"
Despite having years of experience and incredible results, her messaging wasn't reflecting the level of expertise she was capable of delivering.
Buyers couldn't immediately see why they should choose her, which meant too much of the selling was happening on the call instead of before it.
This is for you if:
You've already built a portfolio of incredible client results, but you're still struggling to consistently attract new buyers who see the value of what you do.
You've outgrown generic business advice and are looking for personalised strategy that helps you attract the calibre of clients you know you're capable of working with
You've reached the point where you're no longer asking, "Can I get clients?" You're asking, "How do I consistently attract better ones?"
You've proven your offers work. Now you're ready to attract buyers who are excited to invest instead of needing convincing
Hey, I'm Shaneé
AKA - Your Fav Strategist
For the first three years of my business, I felt completely fucking underestimated.
On paper, everything looked great. I was signing clients, hitting £6K+ months, and building a business I should've been proud of.
But behind the scenes, I constantly felt like I had to prove myself. Every recommendation needed explaining. Every strategy needed defending. Every sale felt like convincing someone to trust my expertise. I genuinely thought that was normal.
I thought I needed more followers, more visibility, or a better brand before people would finally see my value. Turns out, that was never the problem.
Everything changed when I learnt how to communicate my expertise in a way that made buyers immediately understand my value, trust my recommendations, and feel confident investing before we even got on a call. Since then, I've signed multiple high-ticket clients through DMs, attracted buyers who already trusted my expertise, and helped my clients do the same.
That's why I'm so passionate about what I do.
I don't believe experienced business owners should spend their days chasing enquiries, justifying their prices, or convincing people they're worth the investment.
I believe your business should naturally attract buyers who already see your value, trust your expertise, and are excited to work with you, so you can spend less time proving yourself and more time creating the kind of results you're actually capable of.
I Know You Want To Know...
This isn’t a passive programme where you just watch modules. We work closely together to unpack your brand, messaging, and how you communicate your expertise. Through our calls and feedback, we refine how you speak about your work so the right people understand your value and feel ready to move.
Most business coaching focuses on broad strategy. Control The Room is different because this isn’t a one-size-fits-all programme where everyone gets the same advice and is expected to figure out how to apply it to their business.
This work is deeply tailored to you, your expertise, your audience, your positioning, and the type of clients you actually want to attract.
Instead of giving generic marketing advice, we focus on identifying the specific gaps in how your value is being perceived, communicated, and understood by buyers. We look at why people may be hesitating, where your messaging is diluting your authority, what’s attracting the wrong clients, and what needs to shift for you to become the obvious choice in your space.
The goal isn’t just to give you more information. It’s to strategically reshape how people experience your brand, content, and expertise so the right buyers understand your value faster and move with more certainty.
Most clients come to me knowing they’re good at what they do, but frustrated that their content is getting seen by people who "love what they're talking about", but not making the right people emotionally actually move towards buying.
By the end of working together, their messaging communicates their expertise far more powerfully and intentionally, so the right people ‘get it’ faster.
Clients have gone on to attract more aligned enquiries, convert higher-paying clients in shorter timeframes (some in as little at 12 minutes), raise their prices with more confidence, and create content that actually moves buyers instead of just getting attention. With some even reaching milestones such as $100k quarters and making consistent $50k months with the ongoing support we offer.
Leveraged is my 4-week intensive for service providers who want to improve the content that's attracting, nurturing, and converting their next clients.
Together, we'll strengthen your messaging, identify what's keeping buyers from taking action, and create content that builds trust, communicates your value, and attracts higher-quality enquiries.
Whereas Control the Room is my highest level of support for founders who want to transform not just their content, but the entire way buyers experience their business.
We'll do everything that's included inside Leveraged, while also refining your positioning, website, offers, emails, sales conversations, authority, and every other touchpoint that influences a buying decision.
Instead of simply creating better content, we'll build a business where every interaction reinforces why you're the obvious choice.
Because becoming known for what makes you different isn’t something that happens from one messaging session or a few caption tweaks.
Control The Room is designed for founders who want ongoing support refining the way their expertise, content, positioning, and authority are communicated over time as their business evolves.
Most clients don’t need more information. They need space to implement, refine, test, strengthen their messaging, uncover new authority angles, and continuously improve how their brand is perceived online.
This isn’t about giving you a quick content fix. It’s about helping you build a business people remember, trust, and naturally associate with your expertise long-term.
You wouldn't be on this page if your business was attracting the clients you actually wanted
You can keep spending months tweaking your content, hoping this is the post that finally attracts buyers who see your value only to keep attracting people who tell you you're out of their budget, need to think about it, or disappear after the sales call.
Or you can step inside Control the Room and spend six months building a business that makes buying from you feel like the obvious next step.
If you're ready to become the obvious choice, this is your next step.